CRM软件|客户管理体系强调过程管理
1.客户过程分解与整合是在以客户为中心的客户战略基础上，深入理解过程对客户的影响，深入细致地分解和设计客户过程，并将其整合为与客户管理业务相匹配的客户过程系统。
2.客户过程管理体系强调过程管理，把客户管理从战略上作为一个过程系统来管理，从策略、组织架构、流程、绩效评估、制度等方面进行综合管理
3.分解客户管理过程的基于客户分类的过程管理过程，其基础是客户分类；设计细分客户管理流程，以满足不同客户群的需要和价值，如VIP客户流程、会员流程等。
4.过程管理以客户管理生命周期为基础，定义和使用适合企业的客户生命周期模型，合理有效地对客户的不同生命周期阶段进行流程优化，如建立新的客户流程，以及客户挽留流程等。
5.定期检查客户管理流程的现状和员工接受的流程。面对客户管理过程中的重大变化和负责任的角色，有绩效评价标准。
6.过程范本与最佳实践学习借鉴了不同行业相同业务模式的最佳实践和过程样板，不断改进优化自己的过程样板，复制和扩展成功过程。
7.过程模拟培训及推广以实际情景和数据为基础，以莫宁环境为基础，对相关人员进行流程模拟培训，进行团队评审改进，以及推广流程模拟培训至企业的各个部门。
8.过程测量从客户角度出发，对客户管理过程的业绩和效率进行积极测评，定期改进优化改进。
翻译:
1. Customer process decomposition and integration is based on customer-centered customer strategy, in-depth understanding of the impact of processes on customers, in-depth and detailed decomposition and design of customer processes, and their integration into a customer process system that matches the customer management business.
2. Customer process management system emphasizes process management, and manages customer management strategically as a process system, with comprehensive management in terms of strategy, organizational structure, process, performance evaluation, and system.
3. Decomposition of the customer management process based on customer classification process management process, which is based on customer classification; design segmentation of customer management processes to meet the needs and values of different customer groups, such as VIP customer process, membership process, etc.
4. Process management based on customer management lifecycle, defining and using customer lifecycle model suitable for the enterprise, and reasonably and effectively optimizing processes for different customer lifecycle stages, such as establishing new customer processes, and customer retention processes, etc.
5. Periodically check the status of the customer management process and the process accepted by employees. There are performance evaluation criteria in the face of significant changes and responsible roles in the customer management process.
6. Process models and best practices learn from the best practices and process models of the same business model in different industries, continuously improve and optimize their own process models, replicate and expand successful processes.
7. Process Simulation Training and Rollout Based on real-life scenarios and data, process simulation training is provided to relevant personnel based on the Monin environment, team reviews are conducted for improvement, and process simulation training is rolled out to all departments of the company.
8. Process measurement from the customer's point of view, the performance and efficiency of the customer management process is actively measured, and regular improvements are made to optimize the improvements.
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